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The events industry is evolving - and so is the way we measure success. At AEP Standards, we believe verified data is the foundation of trust and growth. Discover our latest articles exploring the impact of independent auditing, transparency, and credible reporting across live events.

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From Vanity Metrics to Verified Insights – A Turning Point

From Vanity Metrics to Verified Insights – A Turning Point

14 Oct 2025
For years, vanity metrics have shaped how events were sold, measured and remembered. Registration totals. Badge scans. Headline figures that were easy to present but often told only part of the story. …
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Benchmarking 2026 – Lessons from Meta’s Event Strategy

Benchmarking 2026 – Lessons from Meta’s Event Strategy

14 Oct 2025
Once the industry acknowledges the trust gap caused by inflated metrics, the next question emerges: what exactly are we competing against? The answer is not just other exhibitions. It’s platforms like …
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Why Inflated Metrics Hurt Everyone

Why Inflated Metrics Hurt Everyone

13 Oct 2025
For decades, big numbers have been the industry’s comfort blanket. Attendance figures, registration totals, footfall estimates and ambitious “reach” numbers have long been used as a shorthand for succ …
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From Unverified Figures to Verified Insights: A New Era Is Coming for Events

From Unverified Figures to Verified Insights: A New Era Is Coming for Events

13 Oct 2025
For years, headline numbers have propped up the narrative of success in the events industry. Footfall, registrations and attendance records have all been used as proof of performance. But the market h …
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