The events industry is evolving - and so is the way we measure success. At AEP Standards, we believe verified data is the foundation of trust and growth. Discover our latest articles exploring the impact of independent auditing, transparency, and credible reporting across live events.
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Why Inflated Metrics Hurt Everyone
13 Oct 2025
For decades, big numbers have been the industry’s comfort blanket. Attendance figures, registration totals, footfall estimates and ambitious “reach” numbers have long been used as a shorthand for succ …
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